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Where design and engineering are       never separate pursuits.

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Industrial design.

New product development.

Design process management.

Locoda - Lit Da Funk

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Nike
Target
Electra
Waterpik
Airstream
Cannondale
Black + Decker
Hewlett-Packard
New Balance
FreeMotion
Camelbak
Jansport
Kirkland
Raleigh
Quickie
Cybex
Thule

Critically acclaimed and commercially successful products

developed for 150+ brands across multiple industries.

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Specializing in high performance, technically innovative products.

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Advancing the state of the product development art
with the most advanced tools available.

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Experience with a wide variety of
materials and manufacturing processes.

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Technical expertise for high-performance products.

Advanced concept design with the most powerful
3D CAD surfacing technology available (Alias).

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Automotive-level surfacing for products in any industry.

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World class brand building for industry leaders
and those on their way to becoming industry leaders.

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Product design as art.

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Working with innovative brands who stand out in their market.

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"The Prolog comes closer to being perfect than any e-bike I've tried before. 
     I could ride this bike all day, every day, forever."  
- Wired


"One of the most beautiful upright-style bikes, electrified or not, I've ever laid my eyes on."  - Wall St. Journal


"This is definitely an e-bike Steve Jobs would have appreciated - and probably ridden."  - Forbes


"The LeMond Prolog is a bike that we could almost run out of superlatives in describing, and it has easily made our list of bikes that are in the running for our Bike of the Year honors."  - Electric Bike Action

Critical accolades.

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Specializing where design and engineering         can't be separated.

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Complex 3D surfacing with best-in-class software - Alias Studio

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Experience with North American, European,
and Asian manufacturing workflows.

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Brand development through iconic aesthetics.

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Committed to advancing the state of the art,
balancing creative innovation with real world experience.

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CAD liaison from design development through mechanical engineering to production tooling.

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Rapid prototypes.
2D and 3D form studies.
CAD assemblies ready for FEA / CFD / prototype.

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Cross-pollination of trends and technologies
across a wide variety of markets.

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An obsession with form, at every scale.

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Steel.
Plastics.
Titanium.
Aluminum.
3D printing.
Hydroforming.
Injection molding.
Blow and roto molding.
Thixoformed magnesium (!)
Thermo and vacuum forming.
Resin transfer molded carbon fiber.
Pre-preg unidirectional carbon fiber.

Extensive materials and
manufacturing process experience:

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Design for and coordination with rapid prototyping resources.

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Colors.  Finishes.  Product graphics.

Development of and integration with brand design guidelines.

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New AI workflows include concept generation in Midjourney and Vizcom.

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Digital sketching with Photoshop, Vizcom, and Wacom.

CAD rendering and animation for design development and marketing presentation.

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NURBS-based, tooling ready CAD surfacing.

Integration with FEA and CFD workflows.

Experience with multinational corporations, mid-size US and European brands, and venture-cap startups.

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Fitness equipment.

Smooth Fitness.
FreeMotion.
CycleOps.
Cybex.

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Housewares & consumer goods.

Waterpik.
Target.
Kirkland.
Black+Decker.
Jansport.

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Medical equipment.
Surgical devices.
Oral health care products.

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Motos.
Scooters.
Wheelchairs.
Electric and human powered.

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Let's build something together.

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© 2025 Bill Stephens Design LLC

images not to be duplicated without consent

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